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Arrow Records is a music record label that features Christian music entertainers and Artists from jazz, gospel, and R&B, to pop and international music.

The Record label restructured their organizational chart by developing subsidiary labels for each music and entertainment genre under one corporate umbrella called Arrow Global Entertainment.

As Project lead, I had to define the best solution to rebrand and architect the new website, and ensure that the site was user-friendly for former/new Users. Also, I worked with Web Developers to assist with remapping domain names/site folders — deploying sites on a virtual environment server.

Arrow Records
Skills used:
Concepting, Strategy, information architecture, user flows, site maps, wireframes, UI/UX Design, brand development, Web Development (HTML/CSS), .Net, Art Direction, site maintenance